Stations as Places Programme
Client: West Midlands Trains

About the Client

West Midlands Trains (WMT) are a new train operating company that operate across the West Midlands, to London in the South and to Liverpool in the North. They operate two brands, one business; these are West Midlands Railway and London North Western.

The Challenge

WMT have a requirement in their franchise to create a travel plan for each station. The project title for this committed obligation is the ‘Stations as Places Programme’. The usual approach when developing any form of travel plan document is to recruit one consultancy that manage the whole project. However, WMT decided to take a different approach. WMT have recruited an Integrated Transport and Accessibility Manager, two apprentices and commissioned ten Subject Matter Experts (SMEs) from different consultancies to support with specialist elements of the work. The two apprentices will be doing a large element of the research and project work, with the SMEs bringing the specialist skills and experience.

There are a large number of individuals and organisations involved in this project, so it was important to WMT to ensure this project got off to the best possible start, as collaboration was going to be key.

The Solution

We were asked to prepare and deliver a mobilisation workshop for WMT and all of the individuals and organisations involved in the Stations as Places Programme.

We delivered a mobilisation workshop with the following objectives:

  • To ensure there is a common understanding of the station travel planning work stream.
  • To create an environment to allow the SMEs to take off their consultant hat off and become part of the ‘West Midlands Trains’ team.
  • To allow the delegates to share their experience in travel planning.
  • To enable the delegates to generate ideas of how to create best practise station travel plans
  • To agree and develop common approaches to measure and monitor station travel plans.

As part of the workshop we conducted a technical briefing session. This was an opportunity for the Transport and Accessibility Manager to provide some background to the Stations as Place programme and for workshop delegates to have their questions answered.

We also ran an activity to provide an opportunity for the delegates to get to know each other better. We asked them to answer a series of questions about themselves and then gave them to opportunity to share their experiences.

As there are multiple organisations all working together on the development of station travel plans it is important consistent approaches and methodologies are used. We had a session a session in the day to discuss the common approaches the SMEs are going to use.

The workshop finished with the opportunity for the delegates to share ideas, suggestions and best practise to ensure the travel plans produced are as high quality as possible.

The Results

Following the workshop, the delegates all walked away with a sense of confidence and understanding. We were able to allow the delegates to understand exactly what their role is in the Stations as Places Programme.

There was also a clear action plan to be taken away by the team keeping them all accountable to its delivery.

The process really worked well. By coming together in this way we were able to define objectives and get everyone sharing a common vision about the ‘Stations as Places’ programme – and importantly form a strong bond of collaboration and a keenness to share and work together to develop the best solution. We were very pleased with the way in which  Luke and his Business Adapts colleagues helped to independently manage and facilitate the session.

Jon Harris - West Midlands Trains