Making bus a better choice for young people
Client: Transport Focus

About Client

Transport Focus are the independent transport user watchdog.  Their mission is to get the best deal for passengers and road users.  With a strong emphasis on evidence-based campaigning and research, they ensure that they know what is happening on the ground.  They use their knowledge to influence decisions on behalf of passengers and road users to secure improvements and make a positive difference.

The Challenge

Young people are the largest group of people using the bus.  Yet despite the importance of bus to young people we know from the Bus Passenger Survey that they are the least satisfied group of passengers.  For this important group, there is a clear challenge to government, bus operators and local authorities to make the bus better for young people. Several bus operators and local authorities have seized the opportunity by introducing initiatives to improve their service and encourage young people to make more bus trips.

The Solution

Transport Focus commissioned a piece of extensive research with young people to enable them to understand their wants and needs.  This research generated some really interesting feedback and a great understanding of what could get more young people onto buses.  We were then asked by Transport Focus to help deliver a series of five workshops across the UK asking the industry “what are you doing or planning to do to make bus a better choice for young people”. Transport Focus wanted to do this in an engaging way, not just sharing the outputs of the report, but inviting the delegates to discuss best practice and ideas for improvements.

We were asked to run these workshops by Transport Focus because they wanted to try a different approach and bring in a fresh perspective.

We carried out the following for the client:

  • Developed a bespoke workshop plan to achieve the client’s objectives


  • Prepared marketing material in Transport Focus branding including flipcharts and stationery


  • Set-up an Eventbrite page and managed registration


  • Prepared all workshop resources


  • Delivered all workshops (two facilitators per workshop)


  • Produced an event report in Transport Focus branding

The Results

The workshops allowed Transport Focus to communicate the results of the research to the industry, create a platform to share best practice and generate new ideas.

The report of the workshops captures the work the industry is doing to get more young people to use buses. It will be shared with bus operators, local authorities and governments.

BusinessAdapts injected fresh, creative thinking to the design of these workshops which was just what we wanted. They worked closely and collaboratively with us on the planning stages to ensure everything went smoothly. We were particularly impressed by the professional facilitation of the events which put delegates at ease to get the best contribution from them. Overall, working with BusinessAdapts helped us to make these workshops a real success.

Louise Collins - Transport Focus